I’ve recently been lucky enough to have some repeat buyers in my Etsy shop. With so much competition in the jewelry category, it’s quite an honor to have a buyer appreciate my design and workmanship enough to return to my shop to make an additional purchase.
Packaging is one way I try to stand out from my competition. Every purchase includes a glossy white gift box, wrapped with a pretty ribbon, ready for gift giving. But what about my outer packaging, I want to make that stand out too.
I ship in a small white video cassette shipping box. They are sturdy and very economical if you buy them in bulk, but they do not promote my brand in any way. I want to improve that area of my business. I found a great tutorial on how to make a rubber stamp roller. The roller makes a cute string of pennant flags that can be used to decorate my shipping boxes. I’m going to try this tutorial with other shapes too. Maybe a string of butterflies to match my shop banner or Christmas trees for holiday shoppers. Check out the full tutorial on Cathe Holden’s blog - Just Something I Made.
I’m off to the craft store to pick-up some supplies…Cheers!
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