Shopping locally has become more and more popular as consumers strive to support local businesses and farmer markets. Shopping locally is a powerful way to attract shop-local oriented consumers and give them a more compelling reason to visit you. It also lets small businesses support each other directly, and can help build new relationships for marketing.
Etsy buyers can do this by utilizing the “Shop Local” feature on the home page. “Shop Local” shows the 100 most recently updated shops for a specific location. You can search for artists in your country, your state or even your own zip code. Who knows, you may find that a talented artist lives right down the street from you.
Shopping local has other great benefits:
- the environmental impact is reduced
- you’ve reinvested money in your own community
- you’ve supported a local small business owner
- chances are you will receive great customer service
- reduced shipping cost (I love to save money!)
If you have an Etsy shop, check your profile and make sure your “Location” is not blank. Buyers like knowing where as well as who they are purchasing from. Your location helps personalize your shop and you will show up in “Shop Local” searches for your geographic area.
If you are not familiar with this type of Etsy search – take a peek at ‘Shop Local’ on the Etsy homepage.
Below I’ve listed some of my favorites from our location: Atlanta, GA
Just a few of my Altanta Favorites! Cheers!