Do You Know Your Top Keywords?

  I just wanted to share a few things I learned from a fellow blogger…

I wanted to get my items closer to the first page of results when an Etsy buyer does a search on a specific word. My category is really saturated (bead jewelry), hopefully some small changes to the title and tags will at least help my items’ position in the search results.

First, I took a look at my Top Keywords in “Shop Stats” on my Etsy account page.

- I selected “All Time” from the drop down box and took a look at my top keywords. These are the words I should be using in my titles and tags. (For example, mine are lampwork earrings, ceiling fan pull chain, and lampwork beads.)

 Items in my Etsy shop that fit the Top Keyword categories.

Second, I've started editing my listings using the Top Keywords in my Titles.
- When appropriate I placed the Keywords at the beginning or as close to the beginning of my titles as possible.

Third, I also used the Top Keywords from my Titles in my Tags.
- Having matching keywords in my titles and tags gives me a double dip in the search!

Fourth, I put my Top Keywords in my item description.
- Search Engines such as Google draw from descriptions, I’m trying to put the Keywords as close to the beginning as possible. 

Fifth, I’ve started to pay attention to the Google Search preview when listing an item.
- The Google Search preview shows what will be displayed when the item comes up in a Google search. Top Keywords should be visible in the preview.

Google Search Example:

Handmade Lampwork Bead Earrings Cinnamon Spice by LorisGlassworks

This chic set of earrings features handmade glass lampwork beads using an earth tone color scheme, matching solid cinnamon color beads, copper beads and copper....

TITLE EXAMPLE:
Old Title: Cinnamon Spice Earrings

Improved Title: Handmade Lampwork Bead Earrings: Cinnamon Spice

TAGS EXAMPLE:

Tags from the Title: Lampwork, Handmade, Cinnamon
Repeat! Repeat! Repeat!

The rest of the Tags: Copper, Brown, Caramel, Chocolate, Cabin, Fall, Autumn, Rust, Terra Cotta

I hope this information is helpful and your items hit the first page when a word search is entered. 

Good Luck and Cheers!

Lori

Resources:
There are lots of great articles in the Etsy Blog! But this one is especially relevant.
www.etsy.com/blog/en/2011/putting-your-shop-on-top-etsy’s-most-relevant-search/
More:
www.etsy.com/blog/en/?s=relevancy