Friday, August 5, 2011

Something to work toward....

Just like every other serious Etsy seller I have dreams of becoming one of the Etsy “power sellers”.  A shop that has thousands of purchases and is continually listed at the top of the leader boards.  To me there is nothing more thrilling than seeing my sales number increase when I login to my shop. I’ve spent hours reading information on how to optimize sales and market my shop.  But alas, sales are slow at the moment and I have to remind myself that slowdowns are normal.  Even though I’m feeling a little deflated at the moment, the sky is not falling!

So in the mean time, before I become an overnight sensation (just kidding, I’ve got a long way to go to achieve Etsy stardom), I’ve decided to work on a mailing list.  Every time a customer makes a purchase, I have an opportunity to build a valuable mailing list. I’ve been wasting a prime opportunity to stay in touch with my customers and possibly earn more sales from quite possibly the easiest people to sell to.

When sending the initial email, I will let them know about my latest designs, make my message short and sweet, and let my customers know that I won’t be sending them further email without their permission. Hopefully this will remind them that I’m still here, give them a reason to browse my shop again and offered them the chance to opt-in to receive future offers.
All in all, there are plenty of ways to deal with a sales slump on Etsy, this is just one way to turn the trend around. What have you done to help your business during slow sales times? Let me know in the comments below.

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