So in the mean time, before I become an overnight sensation (just kidding, I’ve got a long way to go to achieve Etsy stardom), I’ve decided to work on a mailing list. Every time a customer makes a purchase, I have an opportunity to build a valuable mailing list. I’ve been wasting a prime opportunity to stay in touch with my customers and possibly earn more sales from quite possibly the easiest people to sell to.
When sending the initial email, I will let them know about my latest designs, make my message short and sweet, and let my customers know that I won’t be sending them further email without their permission. Hopefully this will remind them that I’m still here, give them a reason to browse my shop again and offered them the chance to opt-in to receive future offers.
All in all, there are plenty of ways to deal with a sales slump on Etsy, this is just one way to turn the trend around. What have you done to help your business during slow sales times? Let me know in the comments below.