I realized today that I’m in a rut, my shop sales are slow and I haven’t been motivated to create any new product. I’ve spent many hours each day working on my marketing; tweeting, posting on facebook, reading blogs, chatting in forums, etc….
A wise, very successful Etsy seller advised that I should keep updating my jewelry during the quiet period. “Most importantly, keep renewing and improving your craft; oftentimes we handmade sellers take so much of our time marketing our items, we forget to look for new and interesting ways to create. This will keep people coming back to your shop and will make your marketing job a little easier!”
So, today I got out of the house for a hair appointment and a look around for inspiration. While waiting at the salon I was thumbing through a fashion magazine and noticed the bold, chunky, and natural materials being used for the designer jewelry. On the wall of the salon was a painting with an incredible color pallet, my stylist had on a beautiful long rope necklace and the shop across the street had a window display bursting with spring colors. Creative inspiration was all around me I just needed to look up from my ‘marketing’ to see it. I have a renewed focus…I’m off to the studio to create my next sale!