I’m learning that just because I think my product is great doesn’t mean others will. Some of my favorite jewelry designs which I assumed would sell ‘instantly’ didn’t sell at all. I found it very helpful to look up Etsy shops selling similar products and see how they are selling. It was a good exercise in price and product comparison. Taking a look at what we have in common and what is different or unique to each shop. I have sold quite a few items, but it is taking some time for people to “find me”. I’m starting a new marketing approach by:
- Handing out business cards
- Making fliers and posting them wherever I can
- Networking on Facebook and Twitter
- Listing or relisting at least one product each day
- Giving my jewelry as gifts and donations, with my business card
- Posting more often about my store/designs on this blog
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