Twitter Following...Part Two...

My Second Step- Clever Following

As well as building up a good number of followers, it really is critical to make sure you seek out the right kind of audience for your products. If all of your followers are fellow sellers, it’s unlikely that your twitter activity is going to translate into sales very often (unless you’re a supply seller etc), or it might mean that you have to put in a huge amount of effort to get any results because your approach is not the best possible.

This part requires thinking outside the box a bit and working out your target market. Once you have some ideas about who your target market is, there are two main strategies I’d recommend for finding people to follow (in the hope that they will follow you back).

Following Followers- find people based on the publications, companies etc that they follow. For example, if you sell jewelry, you could find a fashion magazine on twitter and follow their followers- perfect target market just waiting for you! You can do this easily by using the ‘geeky follow’ feature on tweepi (or directly on twitter).

Search Using Keywords- you can use the advanced search function on twitter to find appropriate people to follow by using keywords they might tweet about, keywords in their profile, and based on location. So you could search for people in your city, people tweeting about a craft show or market that might mean they’re interested in handmade etc etc. Maybe try people who tweet about shopping and see if you can grab some shopaholics ;)

(Note- it can be good to have some fellow sellers to chat to on twitter to help you get the conversation moving and help you with retweets etc, I just wouldn’t recommend seeking out other etsians as your only strategy)

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